I’m not a twitter user myself, I find the noise too much to cope with, but Mr Wilson’s comments on the balance between informing and spamming a carefully built selection of readers are sharp and incisive. I also think they are generally applicable to any scenario of building a readership, whether that be a national newspaper (balancing the content/advertising ratio and the cover-price), a blog (ratio of advertising space to content space) as well as Twitter.
Evidently, even after being online and publishing for a long time, new tools and techniques are still giving us pause for thought on the same subjects, as Mr Wilson said:
I thought I had it figured out pretty well but now as new services pop up that include the social (and viral) element of spamming your followers, I am facing some new questions.
