This is a pretty big deal for Oracle.

Gartner’s Magic Quadrant for Master Data Management (MDM) of Product Data positions Oracle in the Leaders quadrant. The Gartner Magic Quadrant positions vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.

">Gartner magic quadrants are keenly watched by anyone in the consultancy industry (buying or selling). MDM is one of the latest buzzwords in the BI and data management industries. It basically means having a single understanding of your data across your enterprise, but it lives on a foundation of common definitions (what do you mean by ‘Customer’ and ‘Order’ and do all of your systems, databases and employees have the same understanding of the term?).

Unfortunately I can’t say exactly where in the top right quadrant Oracle is, or where the competitors are, without paying a hefty sum to Gartner to see the info and an astronomical sum to be able to share the info. Suffice to say that getting into that quadrant is hard enough, regardless of who else may be playing in the same space.